Tuesday, February 17, 2015
Pros and Cons of Interviewing Bloggers on your Blog
For some people bloggingis a way of life; they like producing content that stimulates conversation while also informing readers about a particular topic. In order to stay motivated, a blogger must get traffic by producing quality content and practicing tried and true techniques. One of these techniques is to interview another blogger or an individual who has authority in the same niche as you to provide a different perspective to your readers, which adds value. While this technique is effective, there are also some costs that go along with it. This article will go over the benefits and costs of interviewing bloggers for your blog.
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Pros
As stated previously, one of the main benefits in interviewing bloggers for your blog is that your readers get to hear a different voice than the one theyre used to. While you’re the one asking the questions, the bulk of the content will be transcribed in the voice of the interviewee. This gives your audience real insight into what a person is thinking and allows them formulate opinions based on how another thinks, not just you. The immediate benefit to this is that your readers will feel like your blog is a place of discussion and exploration rather than a dictatorship ran by a person behind a computer.
Another benefit of interviewing bloggers on your blog is that you get real-life contact with the person if it’s a face-to-face interview. If start corresponding with other bloggers in your niche and become friendly, these good feelings go to a different level once you meet and chat about the issues. What this does overtime is allow your name and blog pop up in that person’s mind whenever they encounter something dealing with your topic, giving you a great lead source.
Cons
As with most things that produces a benefit, there is a cost to it. One of the costs of interviewing bloggers to your blog is that you may simply be a poor interviewer. Having good interviewing skills is different than knowing about a topic. So if you have poor interviewing skills and your readers discover this it will bring down some of your authority. If a person can’t ask the right questions to a person, will they be able to ask the right questions about a topic? This line of thought can lose your readers.
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Another cost to interviewing bloggers on your blog is that you can ruffle some feathers with your peers. In order to get traffic, one must network with others so that they can exchange links, guest posts, and other things. If you interview a person and it turns out that you have an agenda or that your lines of questions go into unpleasant territory, knowingly or unknowingly, then you can lose the trust--or worse respect--of that individual. Being able to gracefully navigate a variety of topics and issues is a requirement for interviewing.
Conclusion
While there are benefits and costs to interviewing bloggers on your blog, the former outweigh the latter. You can’t be scared of what might happen and forego the benefits that could happen.
Author Bio:
This is a guest post written by Tarun Jaitely, He is a blogger and writes about Make Money Online, Blogging, SEO, Reviews. He recommends you to check out his latest review about sensational wordpresstheme from MyThemeShopon his blog.
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